China Correspondent: The 2023 Shandong Summer Consumption Season kicked off in China’s eastern coastal city of Yantai on Tuesday evening with the theme of “Colorful Summer and Happy Shopping in Shandong”. The event’s aim is to efforts to drive economic recovery by attracting visitors and tourists in many sectors of Shandong Province.

On June 20, the event is jointly organized by the China Media Group and the Shandong Provincial People’s Government and will continue from June to August. Leaders from China Media Group and the Shandong Provincial People’s Government attended the event and delivered speeches.

This event features 10 major categories including automobiles, home appliances, retail and catering sectors, culture, and sports.

The Local authorities said consumption plays a crucial role in bolstering economic development, and the Shandong Summer Consumption Season event is expected to stimulate consumers’ purchasing appetite and promote the recovery of the economy.

A range of promotional activities will be held across the province during the summer season. Many of the activities, including bazaars and expos, and live-streamed. Each city in the province will also offer discounts, vouchers, and subsidies.

Major industry associations, trading companies, time-honored brands as well as banks have been invited to participate in the summer consumption season. Major scenic spots, amusement parks, and cultural venues will also launch promotional activities to woo more visitors during the summer vacation.